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Social Media Strategist

  • Location: Greater Manchester
  • Salary: £20000 - £24000.00 per annum + bonus + health + Life assurance
  • Job type: Permanent
  • Sector: Digital & e-commerce

Social Media Strategist

You will join this software house who specialise in customising learning management systems and have been around for over 15 years.

They work on a range of bespoke web applications, Virtual Learning Environments
(VLEs), Content Management Systems (CMSs), eCommerce shop fronts amongst other exciting projects.
They have spent the last year building a SaaS-based digital platform that's going to set the cat amongst the pigeons by creating the ultimate learning experience.

As their Social Media Strategist you will champion their brand on social media, managing and developing a consistent and coherent presence and image. You will become their face and voice, and so should be confident and comfortable on camera, articulate and straight-talking (both written and verbally) and enthuse energy and optimism.
As a new brand, they want to make a big splash and so your objectives will be to get them noticed (in the right way!), create engagement, start/nurture conversations, grow their reach and increase their following. Ultimately, they want people to be inspired to find out more about their brand and product, and share us with their friends and colleagues.

Social Media Strategist - The Role

You'll need to be comfortable working with, and taking direction from, business
stakeholders to implement our social media plan. You'll share your expertise and advise on social media trends and best practice, contributing your own ideas and creativity in the development of our social marketing strategy.
As an integral part of our in-house creative team, you'll use analytics and your own knowledge of the different content types users consume on different social platforms to inform your work. You'll produce high-quality, attention-grabbing, visually-appealing content (text, images, videos, etc.) to communicate marketing messages with ease and
impact. Topics will include promotion of their product (features, benefits, USPs), customer success stories, calling out competitors and more.

You'll monitor and report back on engagement and interactions, and respond to comments, messages, support requests, etc. in a friendly, helpful and professional way,directing more complex enquiries to relevant personnel.
You'll look for opportunities in trending and popular culture to create reactive content that will allow our brand personality to shine through and reputation to flourish in exciting, unexpected ways.
You'll conduct regular research and report back on industry influencers and theircompetitors' strategies so they are completely in-tune with what they are doing and can respond in real time.

Social Media Strategist

Capita IT Resourcing is acting as an Employment Agency in relation to this vacancy.

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