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Marketing/SEO Executive

  • Location: North Yorkshire
  • Salary: Up to £30000.00 per annum
  • Job type: Permanent
  • Sector: Development, Digital & e-commerce
This vacancy has now expired.

Digital Marketing & SEO Analyst

York, UK

£30,000 + Excellent benefits

An exciting opportunity has arisen within one of Capita's long-lasting clients for a Digital Marketing / SEO Analyst. This role requires someone with strong reputation, proven track record and demonstrate ability to take on a complex and varied SEO solutions within a range of industries.

Candidates must be prepared to work extra hours when workload and priorities dictate.

The role will include, but not be limited to, the following duties and responsibilities:

  • Manage SEO position and improve SEO status for company websites.
  • Create advanced SEO strategies: evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.
  • Design/redesign of company's websites.
  • To carry annual SEO audit for company's websites on a regular scheduled basis.
  • Production of monthly and quarterly SEO report.
  • Writing blog for each websites to an agreed plan.
  • Ensuring that every page of each company's websites has a defined purpose.
  • Optimising existing PPC campaigns (Google, Bing, Yahoo) and subsequent monitoring and analysis of each of these campaigns.
  • Assisting in the creation of new PPC campaigns and monitoring and analysis of each.
  • Research and analyse competitor advertising links and PPC campaigns.
  • Implementation, monitoring and report of Google Analytics performance.
  • Keywords research.
  • Sitemaps building.
  • Effectively use of Meta information and mark ups.
  • Production of high quality backlinks due to the creation of genuine and engaging content generated from in-house or from external locations.
  • Social media management.
  • Assisting with campaigns with geographical targeting search.
  • Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, etc).
  • Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
  • Keep track of any SEO developments, industry changes and tools to bring the most up-to-date SEO service to the company.

The successful candidate for the role of Digital Marketing & SEO Analyst must have the following experience:

  • Relevant experience in the digital/​Internet marketplace.
  • Proven track record of continually improving the SEO strategy and delivering results for high volume business sites and viable product/service lines.
  • In-depth technical knowledge of SEO techniques and Google AdWords management.
  • Understand the relationships and differences between the various search engines like Google, Bing and Yahoo.
  • Experience of working within a team developing and redesigning websites.
  • Experience of risk managing an existing SEO position.
  • Experience in understanding complex SEO solutions.
  • Experience of monitoring and analysing various PPC campaigns.
  • Good understanding of how social media and Internet marketing affect a company's brand focus and forward strategy.
  • Ability to work with and understand the value of Blogs, Wiki's and other Web 2.​0 technologies in order to improve SEO status.

The successful candidate for the role of Digital Marketing & SEO Analyst must have the following skills:

  • Ability to clearly communicate and express ideas and proposals.
  • Strong organisational and analytical skills.
  • Strong self-motivation.
  • Excellent understanding of PPC advertising.
  • Strong working knowledge of web scripting languages such as HTML, PHP, Apache and MySQL. Knowledge of the Zend Framework an advantage but not essential.
  • Good team builder.
  • Commercially creative & innovative.

Digital Marketing & SEO Analyst

York, UK

£30,000 + Excellent benefits

Capita IT Resourcing is acting as an Employment Agency in relation to this vacancy.

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