Accessability Links

Head of Marketing

  • Location: Hertfordshire
  • Salary: £55000.00 - £65000.00 per annum + Benefits
  • Job type: Permanent
  • Sector: IT & Information Security
This vacancy has now expired.

Capita IT Resourcing is currently recruiting for a Head of Marketing on a permanent basis. This is a particularly exciting time for the business as it continues to build on its success. There are significant opportunities for the successful candidate to make their mark on the future success and direction of the business. The Head of Marketing will join the departmental management team of an expanding and ambitious financial software and services organisation.

The role holder will be responsible for developing and launching a new Brand Strategy and Marketing Strategy, that will underpin the growth objectives of the company. Success will be measured on increased market presence, awareness of the brand, creation of sales opportunity and tracking of marketing investment to new business within chosen markets.

It will be critical to understand the basis of the key market offerings that the client currently deploys, in order to understand customers, their needs and how to best position against competitors. It will be important to have experience in undertaking competitive market analysis and research, and proven ability to effectively network in order to gain insight and connections that will assist effective positioning within current and new markets.

Experience in creating market differentiation in well established markets is critical, alongside capability in launching brands, propositions and services within new and existing markets through innovative means and comprehensive Go-to-market strategies.

Marketing the brand both externally and internally within the wider group will be essential, so experience of being able to market to an 'inside' sales channel is key.

Experience in line management, setting and measuring outcomes, is key, both for direct reports that are focussed on marketing, but also the Telesales function that reports into this role. A strong management capability within a performance led environment will be required.

My client operates throughout the UK & Ireland, the role will cover both markets.

The role will be required to create an effective marketing and communications approach based upon the following:

  • development and execution of creative and proactive brand and marketing strategies that will build product and service presence within existing and new markets
  • development and execution of innovative multi-channel marketing campaigns with the focus on increasing customer acquisition, market positioning and awareness in near and long-term
  • development of go-to-market strategies that will generate market opportunities and revenue goals
  • market, trend analysis and competitive positioning
  • creation of thought leadership content for use within campaigns and ongoing ownership of that content
  • Establish a network and contacts within the finance industry i.e. CIPFA to effectively position and promote the brand
  • set up and optimise all digital performance channels - for instance SEO, PPC, Paid Social, Affiliates, etc
  • creation of an event schedule and ongoing management and creation of those events

If you are interested in the role and would like to apply, please send me an updated copy of your CV for immediate consideration.

Capita IT Resourcing is acting as an Employment Agency in relation to this vacancy.

Start your search again

Similar jobs
Java Developer
Hertfordshire £50000 - £90000 per annum
Back to Top