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Email Marketing Executive

  • Location: London
  • Salary: £24000.00 - £30000.00 per annum
  • Job type: Permanent
  • Sector: IT & Information Security
This vacancy has now expired.

Capita IT Resourcing's key client based in Central London is currently recruiting for an Email Marketing Executive to join them on a fixed term contract for an initial 6 month period. The successful candidate will manage all aspects of email communications throughout the membership lifecycle from initial prospects and newly joined members through to renewal and retention.

Key relationships - Internal
- Digital Team
- Membership Team
- ICT Team

Key relationships - External
- Email Service Provider (Dotmailer)

Key responsibilities:
- Produce/build e-marketing campaigns within the EMS, ensuring visually engaging layouts, as well as effective and accurate email copy to produce highly engaging campaigns
- Plan, create, test and deploy automated nurture tracks and other triggered email automations
- Continually review and refine automations as well as email campaigns and copy
- Produce regular and ad-hoc reports for Membership and Digital teams on email performance
- Format and optimise imagery using graphical software
- A/B test different copy/layout variations
- Liaise with ICT/data teams to collate data sets to drive automation e.g. for new members or those approaching renewal. Check and upload data to EMS.
- Stay fully up-to-date with current e-marketing best practice and innovations.
- Support the Digital Team, particularly the existing Email Marketing Executive (for all other products) as and when required

Essential skills:
- Previous experience in a similar role, including setting up and refining e-marketing automation programmes
- Hands-on experience of Dotmailer EMS
- Excellent communication skills both written and verbal
- Knowledge and experience of content-creation for email.
- Working knowledge of HTML and image editing
- Intermediate MS Office (Word and Excel)
- Ability to work under pressure and to tight deadlines
- Ability to effectively plan, prioritise and organise
- Ability to behave according to high ethical business principles and company values.

Desirable skills:
- Knowledge of Adobe Photoshop

If you are interested in the role and would like to apply, please send me your CV in response to this advert for immediate consideration.

Capita IT Resourcing is acting as an Employment Agency in relation to this vacancy.

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