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Why are business analysts so in demand?


It’s official, being a business analyst is one of the hottest jobs in town right now, and it’s not hard to see why. As businesses adapt to advancing technology, there’s a growing need to ensure that any changes are being made with the best interests of everyone involved.

So how do they work?

According to, “business analysts have been the ones tasked with developing business cases for IT application development, in the process smoothing relations among competing parties and moving projects along.” To put it simply, the role of a business analyst is to act as a bridge between the business and the technologists who implement the changes. They are a vital connection as they consider business, software and information levels. Working with both areas of the business allows them to modify processes and systems, and simultaneously, ensure the needs of the company are being met.

Making sense of business data

The majority of business activity is recorded for analytical purposes, meaning that companies collect a huge amount of data but what do they do with it? Analysis, analysis, analysis. This vast amount of data – Big Data – is hard to work with, especially if it doesn’t relate directly to your department (or you think it doesn’t). Queue a Business Analyst! They investigate cross business data, draw conclusions and communicate it to the decision-makers in a clear, understandable way.

Many believe that it’s the transformation of your raw (unstructured) data into something meaningful that has driven the business analyst role to what it is today. The information produced from this data can identify trends and issues, uncover new insights, and fine-tune operations to meet business goals. It’s business analysts who turn this data into manageable information for all business users to digest, creating tailored reports for specific business needs.

Why is there such a need?

The role of business analyst has developed out of the increasing need for understanding around technology in business. They work together with Chief Information Officers (CIOs) to look at the bigger picture and make sure projects fulfil business needs as well as solve IT related issues.

It’s a role that’s integral to business success and if a project isn’t run properly it can have a huge impact, as Jeff Miller, Senior Vice President of Aetea (IT staffing and consulting firm) explains: "It can cause project overruns, limited ROI or manual workarounds to meet business needs. The CIO also risks alienating his customers within the business if he fails to deliver solutions that target their needs."

Business analysts really are integral to great business as their work drives innovation and success in a competitive market. By understanding the improvements that need to be made across a business, they are able to oversee the roll-out of new and improved ways of working. They rely on solid statistics and data to out-deliver and proactively address both customer and employee needs.

Read our related blog: Top reasons to consider a career in the STEM fields

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