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The impact of data analysis on recruitment

Waqar Zaidi
31/10/18

Data analysis plays a huge role in recruitment and is essential to building a successful team in today's market. We've put together some of the ways that data analysis has changed and impacted recruitment recently. Hopefully you'll be able to use these to your advantage whether you're job hunting or recruiting.

Selective targeting

Most recruiters will use a variety of channels to find the right applicant such as social media, job sites or recruiting platforms. Data analysis is important for breaking these down, looking beyond the total number of applicants from each platform. With a large enough sample size, companies can see more detail in data. For example: a jobs board might bring in the largest volume of applicants, but 70% leave within a year, a recruiter that takes the time to go through each applicant's skills and experience might be able to find the more suitable candidates for a longer career. When a company analyses their data, they can see which channels are more valuable for applicants, quality of applicant, staff retention and a huge number of variables, then they can choose where to spend their money on the most effective ways to advertise.

Social media

The sheer amount of data present on social media, specifically Facebook and LinkedIn, makes them massive opportunities for recruiters. Why spend hours scouring through paper CVs to find candidates with desired skills, when one search on Facebook can bring up everybody in a 30 mile radius with the right skills and experience? The best thing you can do when job hunting is to share as much data as you are comfortable with. Recruiters will take the path of least resistance, so an updated LinkedIn profile with all your recent jobs, responsibilities and education is like handing them your CV without even meeting them. This also gives them the opportunity to communicate with you directly. These sites work on complex algorithms to work in your favour, for example: somebody who has applied for two or three mid-level software developer roles, will start to see more adverts for those sorts of roles and is more likely to be suggested to a recruiter looking to fill a similar opportunity.

Ensuring diversity

As companies continue to make steps to promote equality in the workplace, data is important for tuning hiring policies. Being able to break down departments by their gender and ethnic background, gives recruiters an idea of representation across their workforce. While unlikely to act directly upon this, this data can help companies realise where they are diverse and where they can improve, and hopefully to help them recognise or identify if there is a distinct preference to a certain type of worker.

Hopefully this has given you some examples of how breaking down data helps companies with their recruiting process and this will help you to approach your job search from a new angle.

Take a look at the current vacancies and apply today!

Read our related blog: How big data is going from strength to strength

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