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Getting the best out of talent acquisition

Gemma Fox

For any business to grow and succeed in the long-term, it’s important to have a good talent acquisition strategy in place. It can offer you the best way to build a strong pipeline of talent, who believe in your business, both for today and for whatever tomorrow might bring. Whether you’re considering your options or looking for ways to improve, here are our top tips for getting the best out of talent acquisition.

1. Recruit with the aim to retain and to build a pipeline of future talent

Everything you do with talent acquisition should directly link to your long-term business goals. Think about how your future talent pipeline can help you achieve those goals. What kind of talent do you anticipate needing in the next few months and years? What types of people do you want to attract to your business to create the right culture and ethos? How can you speak to them in a way that makes them want to work for your company? If you can answer these questions, you’re in a good place to start building a strategy which can future-proof your business.

2. Own your employer brand

That brings us nicely onto employer brand. Every business has an employer brand whether they’re in control of it or not. So it’s worth taking the time to decide what your story is. Everything you do and say will affect people’s perception of your company. Talent attraction is about convincing candidates they want to work for you even if you’re not hiring for a specific role. You need to be talking about the things that matter the most to candidates – your culture, your values and the benefits of working for you – like flexible working options. You should also highlight how candidates can grow with your organisation – show them what the future could look like.

3. Streamline your recruitment process

You want to make it as simple as possible to apply, so that you don’t lose anyone on the journey. That means looking at everything from optimising your career site for mobile, to ensuring you have robust processes in place to be able to follow up on applications easily and respond in a timely way. In addition, if you can track your applications easily, it will be simpler to create a pipeline of future talent you can call on when recruitment peaks unexpectedly.

4. Focus on data to help you deliver

The strongest talent acquisition strategies are built around data and insight. Analysis of available data can help to identify areas for improvement, enabling you to focus your efforts on key priorities. Let data do the hard work for you, identify hard to fill roles and see if they line up with surplus candidates in the talent pipeline. This could also help you establish better ways to target top talent. By analysing data around your ideal candidate audience and what they want to hear or respond well to, you can target them more efficiently as well as choose which messages to amplify for which audiences.

5. Consider different sources and media

When you’re looking at where to approach candidates, step away from the traditional recruitment channels and think bigger. You could use social media to talk to a more passive audience about your culture, values and the employer brand piece. You could look at building or improving an employee referral scheme, which could take advantage of people who are already great advocates of your business and use them to attract new candidates. There could be niche channels that you haven’t considered – like networking events, conferences or specific online websites that candidates might be interested in.

6. Always be ready to adapt

Change is constant. From shifting platforms and media, to shifting perceptions in different generations, nothing stays the same forever. It’s good to keep an open mind and be ready to change the way you approach candidates if new data comes to light.

As experts in IT and digital recruitment, we help businesses to build strong, flexible talent acquisition strategies which will help them flourish and succeed. We’re always looking for talented people to be part of our team - find out more about what it takes to work for us now.

Read our related blog: How to speed up the hiring process

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